The Gotham typeface is characterized by its sleek, modern style that draws on traditional influences. The font’s design has similar features to earlier serif typeface designs, such as Times New Roman or Bodoni. It has been a hugely popular typeface for designers worldwide since its release. It offers the exciting contrast of thick, rough strokes with thin, delicate ones, giving it an old-fashioned feel suitable for vintage designs. Gotham is a versatile typeface that is highly adaptable to virtually any design. The font name comes from New York’s nickname, “Gotham City.” Gotham is a humanist sans-serif font inspired by the geometric school and the art nouveau movements. Its visual appearance is most popular with graphic designers. In 2008, Barak Obama’s presidential marketing campaign used the font in every section. With 66 variations, the Gotham Font family is one of the biggest. The Gotham font family consists of eight weights with four widths: Regular, Bold, Black, and Extra Black. The Gotham font family was released with ten fonts and complementary italic styles, encompassing serif and sans-serif letterforms. Gotham is a typeface designed by American type designers Tobias Frere-Jones and Jesse Ragan in 2000 and published by Hoefler & Co Foundry.
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